1) Why do I need
publicity?
Every business needs publicity.
Without it, no one knows what you do or who
you are.
Word of mouth is important,
but it is also slow and time-consuming. A good
publicity strategy, with the right training,
guidance and preparation, can give you a
wonderful return on your investment.
If you are a public speaker, you are
not going to get demand for your
services or the speaking fee you deserve
if you are not an established brand.
2) What do you do that
other companies do not?
First and foremost, we care
about our clients.
We
want to grow with your business, and we want to see
you successful.
Secondly, we have a great deal of experience dealing
with local and national media in all platforms. Third, we have a
massive e-blast list of 30,000 African Americans
who want to buy your product, in addition to a
set of online platforms that get you direct
access to your audience. So, the truth is
that our services are more like advertising than
PR, since there is not as much of a guessing
game when you actually own the media
platform.
Our track record is one of proven success.
Finally, we incorporate all forms of media into
getting your name out, not just the traditional
ones.
Here is a more specific
list of things we can offer that make our
company highly unique:
1)
Our e-blast
list:
We’ve spent over $100,000 building a
massive, nation-wide e-blast list that focuses
primarily on the black community.
2)
Expertise:
We’re very good at getting our message out to
the public.
We’ve had clients appear on nearly
every major television outlet, and we also know how
to get your message to the public in many
other ways.
3)
We focus on
advertising, not just PR: We are not as much
of a PR firm as we are an ad agency. We
advertise you to your target audience and build
your brand that way. That
takes out the guessing game of media pitch calls
and guarantees an amount of exposure that is
consistent with your monthly investment.
4)
Our Blog
Network: We have
dozens of strong blogs with strong traffic that
are highly indexed in the search engines. We can
expose your message to your target audience by
using these blogs to get you out there.
5)
Media
Contacts: Should you purchase one of the
packages which focus on reaching out to
traditional media, we have a high quality
priority database that allows us to make sure
your press releases are put in front of the
right eyeballs.
3) Are my results
guaranteed?
Unfortunately, there are few
guarantees when it comes to publicity.
The only thing we can
guarantee is that the audience we have with our
platforms will surely get your message.
This is a high quality audience of educated
African Americans. We can also guarantee
that if you push a press release through our
company, that release will be marketed to the
media so that they will have a choice regarding
whether or not to reach out to you for an
interview. Additionally, if you pay for
media pitch calls, we can guarantee that the
person making the calls on your behalf will
do all the necessary follow-up to explore every
available opportunity. Finally, we can guarantee that we will provide consultation
to help you craft your message to make it more
media-friendly.
4) What is your
philosophy on getting good publicity for a
company or project?
Our philosophy on black
publicity or any publicity is that publicity should
not be something that you do “every now and then”.
Getting good black publicity is a matter of
having a consistent effort, leading to a strong
long-term relationship with the Black American
public.
Publicity should be part of
your long-term, permanent business strategy and
you should consider your publicity efforts to be
part of a capitalization, adding value to your
brand, rather than a short-term expense.
Some people feel that fame just happens by luck,
that someone discovers them and they instantly
land on the Oprah Winfrey Show. This is
wrong. "Becoming famous" is a long grind
of hard
work and consistent investment. There is a great
deal of competition, and the truth is
that if you don't invest in yourself, how can
you expect anyone else to invest in you?
5) What is Black
Publicity
anyway?
We define Black publicity as
media out
reach efforts
that either target the African American community,
or media efforts generated for
the general media that are initiated by Black-owned businesses
or business selling a Black product. We do not
exclusively work in the Black media arena
(you can see that many of our clients have
received national media exposure in many non-Black media outlets).
However, we want to be clear that our niche
specialty is appealing to Black media and selling
Black brands to the general public or African
American audiences.
6
) How do I get
started?
Click on our
black publicity pricing options page and see
which option works best for you.
At that point, you can upload your press
release using
our convenient order form, payment information
and other options to get your media work started.
If you are ordering one of our many
specialized services, someone will be contacting you
shortly to discuss your specific case.
