Your Black Publicity FAQs

1)      Why do I need publicity?

Every business needs publicity.  Without it, no one knows what you do or who you are.  Word of mouth is important, but it is also slow and time-consuming. A good publicity strategy, with the right training, guidance and preparation, can give you a wonderful return on your investment.

2)      What do you do that other companies do not?

First and foremost, we care about our clients.  We want to grow with your business, and we want to see you successful.  Secondly, we have a great deal of experience dealing with local and national media in all platforms.  Our track record is one of proven success. Third, we incorporate all forms of media into getting your name out, not just the traditional ones.  The Internet has become a powerful and prominent media channel and can, in some ways, surpass traditional media through time.  In addition to being significant, the Internet has a set of rules, procedures and protocols that differ from what you see when dealing with mainstream media.  In other words, a company has to be youthful, creative and flexible to achieve publicity in the 21^st century.  Many of the methods used over the past 40 years are both expensive and relatively ineffective in the modern publicity environment.

3)      Are my results guaranteed?

Unfortunately, there are few guarantees when it comes to publicity.  The only thing we can guarantee is that we will do our absolute best to get you top notch results. 

While there are few guarantees in publicity work, the key is to ensure that the firm you choose cares about your product, believes in your promotion and works consistently toward getting your information to the target audience. 

4)      What is your philosophy on getting good publicity for a company or project?

Our philosophy on black publicity or any publicity is that publicity should not be something that you do “every now and then”.  Getting good black publicity is a matter of having a consistent effort, leading to a strong long-term relationship with the Black American public.  Publicity should be part of your long-term, permanent business strategy and you should consider your publicity efforts to be part of a capitalization, adding value to your firm, rather than a short-term expense.

5)      How do I get started?

Click on our black publicity pricing options page and see which option works best for you.  At that point, you can upload your press release using our convenient order form, payment information and other options to get your media work started.  If you are ordering one of our many specialized services, someone will be contacting you shortly to discuss your specific case.